Use Your Company Culture to Attract Talented Healthcare Employees
If you’re a staffing manager or an administrator for a successful healthcare facility, then you already understand the value of selective hiring, strong retention efforts, fair compensation, and worker friendly company policies. You know how to earn the respect of your staff by placing patient care and employee needs at the top of your long list of corporate priorities.
But how much do you invest in workplace branding? The best way to manage and retain great employees is to attract great employees in the first place. And sometimes the best way to attract great employees is to leverage the ones you already have. Keep your teams happy and thriving, and they’ll become excellent ambassadors and terrific recruiters. Here are a few ways to set the stage.
1. Keep an open door policy between your teams, their managers, and your HR department. Strong relationships based on open communication form the foundation of any healthy workplace culture. If your employees have complaints or suggestions, they should feel no sense of hesitation about speaking up. And when they need to clear the air or make a request, they should have easy access to all the proper channels.
2. Keep a close eye on bad apples. If you have individual staff members or managers on your teams who bring others down, recognize the signs and know when it’s time to step in. Coaching and clear performance management can keep toxic vibes from spreading. Walk chronically angry employees toward the door, and recognize the red flags that indicate bullying and harassment.
3. Take complaints and resource requests seriously, and act on them immediately. Don’t make your employees jump through hoops to gain access to the basic tools they need to do their jobs. And when something goes wrong and it’s brought to your attention, act. Don’t delay your decision hoping your employees will forget about the issue.
4. Show gratitude. Thank your employees loudly and often. Show appreciation verbally every single day, and make sure your individual managers and team leaders do the same.
5. Spread the word. If you have a great culture that makes you proud, and your employees feel the same way, encourage them to share this fact. Reward employees for posting positive comments about the company on social media. And when you have an open position to fill, ask your current teams to solicit applications from their friends, family and personal networks. Provide generous bonuses for successful referrals.