How to Optimize Your LinkedIn Presence for Recruiting (5 Easy Steps)

How to Optimize Your LinkedIn Presence for Recruiting (5 Easy Steps)

by Sara Bennett | September 4, 2019

0 Author-Sara, Blog, INFO AND RESOURCES FOR EMPLOYERS

 
Whether you are a recruiter or HR professional looking to broaden your digital outreach for hiring or looking to engage your employees in company-wide hiring, our guide to optimizing your LinkedIn Presence for hiring ensures that you reach potential candidates within your network!

 

1. Use Your Headline to Make it Noticeable You Are Hiring Now

Your Headline is the first thing that people see when they view your profile so make sure that it is very easy to see that you are currently hiring! Here are some examples of great LinkedIn headlines for recruiting:

  • Recruiting @ PACE
  • Administrative Recruiter at PACE Staffing –I am hiring!
  • Recruiter at PACE – We are hiring!

2. Leave A Note To Potential Candidates In Your “About” Section

Following your name and headline, people viewing your profile will then shift their attention to your “About” section to find more detailed information about who you are and what you can do for them. Here are a few awesome examples of how you can optimize your “About” section for recruiting the RIGHT candidates:

  • If I’ve viewed your profile, I may have a job for you! Shoot me a message or send your resume to SaraB@PaceStaffing.com to explore some new roles or make a career move!
  • I’m always looking for new candidates! I am currently recruiting for the following roles: Accounts Payable Specialist, Executive Assistants, Senior Administrative Assistants, Account Managers, and so much more! Contact me at SaraB@PaceStaffing.com to learn more!
  • Interested in joining the PACE team? https://jobs.pacestaffing.com/
  • I am currently recruiting for many Project Management and Business Development roles, message me for more info!

Note: It can be helpful to specify the types of roles you are recruiting for so you don’t get overloaded by unfitting candidates.

3. Always Expand Your Network

Every time you speak to a new candidate or job seeker be sure to send them a LinkedIn connection invite. Even if they are not a great fit for any of your current openings, they could be for future roles so it is important to expand your network to as many job seekers as you can – plus they may be able to refer someone in their network to you that would be a more fitting candidate. Here are a few simple notes you can drop with a connection request to potential candidates:

  • Thank you for the conversation today, I’d like to have you in my network to keep in touch about upcoming opportunities. – Sara
  • Just placing a face to the email I sent your way. – Sara
  • Thank you for applying to a Sales role here at PACE, looking forward to connecting! – Sara

4. Free Job Postings and Trusted Candidates

Need to get the word out about an important new role that you would like to fill? Searching for a few more candidates as you are wrapping interviews? Tired of being disappointed  by hiring sites that provide less that satisfactory candidates  and would rather find trusted candidates within your network? If you answered YES to any of these questions, creating LinkedIn posts about a job may be a good option for you, here are some examples of simple LinkedIn posts that can bring in great candidates:

  • Are you a medical biller? We have 3 open roles with our downtown Seattle client currently open, if you are interested in this role send your resume to SaraB@PaceStaffing.com today!
  • We are seeing several administrative assistant roles open across the Puget Sound from Tacoma to Everett! If you are looking for a career move or to simply explore new opportunities, send your resume my way!
  • We just received a new role in Sales and Business Development in Seattle! Are you interested? Send your resume my way and you’ll be an early applicant!

Note: When writing posts about jobs you are hiring for, be sure to stay informal and casual as it makes the idea of reaching out to you about that job opening more accessible and less intimidating. To keep it casual, be sure to avoid formal job descriptions and avoid long lists of candidate requirements that may scare a candidate off or be too long that it won’t capture their attention.

5. Job Board Round-Up Posts Are Great For Updating Your Network on What Roles You Have Open

Posting weekly (or bi-weekly) roundups of some of the highlights of your job board can be a really great way to get open roles in front of a lot of people quickly! Here at PACE, our recruiters like to do these types of posts and keep them organized by location. Here is an example of what a weekly job board round-up would look like from a recruiter:

Good morning LinkedIn network! Here are some open roles we are recruiting for here at PACE currently, feel free to reach out if you (or someone in your network) is interested!

 

Seattle:

Senior Administrative Assistant

Accounts Payable Specialist

Communication Specialist

Business Development Manager

 

 

Bellevue:

Customer Support Engineer

International Sales Manager

Project Manager

Recruiting Coordinator

Accounting Operations Manager

 

 

We hope that with these steps your hiring campaigns will bring greater results faster and will help you avoid costly recruiting measures! Have you used LinkedIn to recruit? Leave your tips and tricks below in the comments section!


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