Five Ways to Make a Difference as a Recruiter
When recruiters think about improving their effectiveness as recruiters or as a recruiting team, they often think in terms of what changes in technology or recruiting content might do for them. We could be so much more effective if we had a new ATS? More access to (expensive) job boards? A better social media strategy? A more attractive compensation or benefit package? Because of the many things in the recruiting process recruiters can’t control, they often overlook the things they can.
Here are five things that come to mind for recruiters who want to make a difference:
1. Know Your Recruiting Story – Tell It Often and Well
A good recruiter knows that at some point in the recruiting process, the mechanics of a particular ATS system or their skills to find the hard-to-find no longer matter. Their ability to tell the story of “why this job, this company, should be the job or company for you” is what makes the difference.
“Why do I want to work here?” is the fundamental question candidates are asking as they start an application process or accept a job offer. Effective recruiters have a range of stories to answer that question. And for different candidates, a different job, the story needs to be told differently, depending on the candidate’s individual needs and preferences.
- How will taking this job impact the life or career aspirations of the “right” candidate?
- What causes are important to your employer that will mean something to a particular candidate?
- What will working for this company, this boss really be like? Can you tell that story in an honest compelling way?
It goes without saying that at some point stories can’t be told via recruiting brochures or e-mail exchanges. Good recruiters need to be able to tell their stories in up close and personal ways.
2. Be Honest. Be Real. Make It Easy!
Fancy job postings filled with standardized text describing a lot of company information many times irrelevant to a particular job seeker, can be a turn off to job seekers who prefer to be talked to in a more personal, authentic way. While your job postings need to be well organized with key information easily available, the words you use to describe the job and your company need to be believable—as if you are talking in person to the right candidate.
Avoid company jargon, keep the writing simple and short, organize information so that the job postings can be skim read quickly.
And a special touch would be to invite candidates to engage with you in ways other than filling out a lengthy application—a real differentiator in today’s marketplace where candidates are tired of dealing with the black holes of “in the cloud” interactions. Most will welcome a chance to “interact” either before, during or after the formal application. Top candidates always have choices as to where to work, and often need to be romanced before the dating can effectively begin.
3. Prioritize First Impressions – Be Urgent. Responsive.
Moving quickly and responsively to the candidates who elect to approach your company for a job is a HUGE opportunity for differentiation in today’s job market. If part of your job includes a responsibility to respond to candidate inquiries, make sure you respond with URGENCY, preferably NOT with an automated response. You would be amazed at how many companies lose talent battles simply because their initial contact to a candidate was too slow (someone got there first) or impersonal, treating the candidate as if they were one of thousands.
Candidates form first impressions about your company and you as a recruiter just like you do. The kind of impression you have on job candidates in general can make a difference to how your candidates think about you and your company as a place to work.
4. Become a “Servant Recruiter”
Using John Kennedy’s famous challenge to America in his inaugural address “Ask not what the candidate can do for you, but what you can do for them,” we believe the impact of the same paradigm shift for some recruiters can be dramatic. You’ve heard of becoming a “servant leader,” well by becoming a “servant recruiter” can significantly grow your recruiting effectiveness.
Here’s how it works. Instead of being that “gate keeping authority” messaging to candidates that they either “meet certain job requirements or go away,” become a career partner—someone candidates can share their true selves with, someone who candidates know cares about them as individuals, someone candidates can invite into their professional lives as a valued adviser and partner.
Talk about a way to build pipelines of active and passive candidates for future staffing needs? It goes without saying that a candidate who experiences you as a “recruiting servant” will become a candidate who is not only ready to go through the application process today, but someone who will sing your praises to others in the talent community tomorrow.
5. Optimize Technology But Know Your Value!
The range of recruiting technologies available in the current marketplace is mind boggling and there is no question that the impact of these new technologies has been game changing for both recruiters and their employers. The truth is that these technologies are tools – simplifying and automating those parts of the recruiting process that are amenable to that automation, but leaving a lot of room for recruiters to make a difference in all those places in the recruiting process that only humans can impact.
A recruiter 1) who tells the “why this job is the right job for you” story often and well, 2) who has changed their paradigm from “gate keeper” to “servant recruiter,” 3) who is prioritizing urgency in how they create first impressions, and/or 4) who knows how to communicate simply and authentically in ways that invites candidate trust is a recruiter who will always be more effective than their more technology-reliant counterparts.
Keep your technology robust and current but make sure the “human touches” that only recruiters can deliver are the real differentiators in your recruiting process.
The PACE Staffing Network has been using cutting edge recruiting technology since we first automated our staffing operation in 1984 – long before automation was a staffing necessity. We have learned firsthand the things even the most powerful recruiting technology can do and the things it can’t. Our strategy is to take full advantage of the best technology has to offer, while preserving our up-close-and-personalized approaches to candidate and client relationships.
Our staffing network is made up of independent recruiters and staffing suppliers who operate from that same operating philosophy. Our unique network approach is why, regardless of our client’s needs, we always have either the candidate they need somewhere in our network, or the recruiting solution that will uncover them quickly.
For a personalized introduction to the power of our recruiting network and how it would deliver value to your company, contact us at 425-637-3312.