You know that your job post provides potential candidates with their first—and sometimes only—contact with your company and your brand. And you know that a well written job post can mean the difference between a vast, highly talented candidate pool and a thin pool with a lower level of average ability. But beyond clarity, honesty, and striking the right tone, what steps can you take to get the best candidates to emotionally engage with this opportunity? Keep these considerations in mind.

1. Encourage daydreaming. If possible, get potential applicants to envision themselves in this position, literally sitting at this desk or working on this job site. The lives they lead in this vision should offer everything they want, whatever that may mean—including glamour, personal reward, new experiences, travel, or any other relevant form of personal satisfaction.

2. Know your target audience. Know what your ideal candidate wants, but more specifically, know what kind of person she’d like to be. Adjust your job post to reflect positively on this goal.

3. Put yourself in her shoes. Remember the last time you were on the job market. Remember the difference between finding a position you felt relatively sure you could tolerate and finding a job post that made your heart beat a little faster. People light up when they get a glimpse of something they truly want, not just something they feel like they should want.

4. Leverage your brand. Even if your company is small and not well known in the larger marketplace, use whatever small leverage you have to grab your candidate’s attention. If you can just inspire a talented candidate to make the two clicks it takes to visit your company’s website, you’re halfway home. (Of course, you’ll need to control what she sees when she visits your site or runs your name through a search engine.)

5. Be ready to draw her into the application process. When your ideal candidate submits a resume, she should get an instant message letting her know her application was received. From that moment forward, she should be treated with respect and kept informed of all relevant timelines throughout the selection process. Turn a great first impression (your job post) into a great second, third, and fourth impression.

For more information on how to grab and hold the attention of highly talented potential applicants, reach out to the Seattle staffing experts at Pace.