When recruiters think about improving their effectiveness as recruiters or as a recruiting team, they often think in terms of what changes in technology or recruiting content might do for them. We could be so much more effective if we had a new ATS? More access to (expensive) job boards? A better social media strategy? A more attractive compensation or benefit package? Because of the many things in the recruiting process recruiters can’t control, they often overlook the things they can. Here are five things that come to mind for recruiters who want to make a difference: 1. Know Your Recruiting Story – Tell It Often and Well A good recruiter knows that at some point in the recruiting process, the mechanics of a particular ATS system or their skills to find the hard-to-find no longer matter. Their ability to tell the story of “why this job, this company, should be the job or company for you" is what makes the difference. “Why do I want to work here?” is the fundamental question candidates are asking as they start an application process or accept a job offer. Effective recruiters have a range of stories to answer that question. And for different candidates, a different job, the story needs to be told differently, depending on the candidate’s individual needs and preferences.
- How will taking this job impact the life or career aspirations of the “right” candidate?
- What causes are important to your employer that will mean something to a particular candidate?
- What will working for this company, this boss really be like? Can you tell that story in an honest compelling way?