Social media is quickly becoming an ingrained part of our social fabric, and it has had a huge impact on recruiting. While Facebook and Twitter might be the social media sites people think of first, LinkedIn is the best tool for employers, hiring managers and recruiters.

Tap into 150 Million Members.

LinkedIn has more than 150 million members, many of them passive job seekers. Tap into this extensive network of career-oriented professionals and gain more exposure for your job postings, by following these three tips:

1.      Spread the Word With LinkedIn’s InMail. InMails allow you to contact anyone in LinkedIn’s network, without a mutual connection. LinkedIn states that InMails have an average response rate of between 30 and 60 percent (significantly higher than cold calls or emails). And they back up those results with a response guarantee. If your InMail hasn’t resulted in a response within 7 days, LinkedIn will credit your account with additional InMail.

2.      Share Postings With Your Network. You’ve taken the time to build your network of co-workers, former colleagues, business partners, and other professional acquaintances. Now it’s time to put them to use! Spread the word about your job postings by sharing the details within your network. And be sure to ask your network to also pass it along. Depending on your network size, your posting could reach thousands of users within a day or two.

3.      Join LinkedIn Groups. LinkedIn groups provide an opportunity to discuss relevant topics with other professionals in your field. Engage in discussions and become active in groups within your discipline to provide an additional opportunity to share your job posting with engaged professionals. Another benefit to sharing your job postings in LinkedIn Groups – a fair number of professionals you reach are passive job seekers. They are experienced, qualified professionals who are not actively seeking work, but may be interested if the right position comes along. Let that “right position” come from you

Attraction Rather Than Promotion

Furthermore, LinkedIn lets you create a profile for your company–using those same rich keywords you use to search for possible employees. Make your company sound interesting and enticing enough and candidates who are actively looking for a new situation (and use LinkedIn to search for companies for whom they’d like to work) may contact you.

At PACE Staffing Network, we use LinkedIn to form relationships and attract top-notch candidates to provide cost-effective staffing and human resourcing options for our clients. Whether you are in need of permanent or contract employees, please contact us today to learn more about how we can help your business grow.